A major mystery shopping software as a service provider, SurfMerchants, LLC, has unveiled “Spot Check Me,” which they’re calling “the Uber of mystery shopping.”
Mystery shopping has long been a weapon in the marketing arsenal of major corporations. An undercover “shopper” goes to the business, posing as a regular customer. While there they check out the adherence to the company standards. The mystery shopper may look for cleanliness, maintenance and proper use of marketing materials. They will also typically track speed of service, general customer service and product quality.
With “Spot Check Me,” a business owner can order a mystery shop of their business quickly and easily from a smartphone. SurfMerchants handles the cost of recruiting a team of mystery shoppers. Small businesses can order just the shops they need without a massive, expensive mystery shopping program. The shops are completed through the Presto Insta-shops system.