The keys to building sales are total operational excellence, phenomenal customer experience and outstanding customer contact. Anyone can help you increase short term sales by deep discounting your products and buying TV ads. Big corporations have marketing driven operations where “limited time only” products hurt service to loyal customers who consistently buy the company’s core products. This often leads to lower sales when the promotion ends. For the small business, that kind of marketing addiction can lead to a downward spiral.
Instead of marketing driven operations, small businesses should use operations driven marketing. Your marketing efforts should enhance, not hinder, operational excellence and customer experience. I will help you build outstanding customer experience and potential customer contacts tailored to your operations that does just that. A few of the areas where I can help you reach out to potential and current customers include:
Websites and blogs
Press releases and public relations
Contacting the right people for other media