For a limited time, every Fresh Eyes service will include a free social media setup package for your business. *

Does your business have problems that the employees and managers haven’t even noticed? Problems that even you as the owner may no longer notice?  You might be surprised.

If you drop a frog in a pot of boiling water, it will of course frantically try to clamber out. But if you place it gently in a pot of tepid water and turn the heat on low, it will float there quite placidly. As the water gradually heats up, the frog will sink into a tranquil stupor, exactly like one of us in a hot bath, and before long, with a smile on its face, it will unresistingly allow itself to be boiled to death. –  Daniel Quinn‘s The Story of B

As a manager, I often noticed that I was significantly better at spotting even minor problems in my colleagues locations than my own and better still walking into a location for the first time. As your managers walk through their business focused on putting out that day’s fires, problems build unnoticed in their peripheral vision. Each incremental change is too little to notice with everything else happening. As the little changes build to medium or larger problems, their brains accustom themselves gradually.

Even minor problems jump out at customers and potential customers who may simply leave and never return without saying a word. Let those problems gradually accumulate, as so easily happens, and you may find yourself driving your customer base to your competitors.

Building and equipment problems can cost you more than just sales. The best employees often have a wide choice of places to work. Potential employees may interview with competitors and the competitors may even solicit your best employees. Employees want to work in an environment they can be proud of when dealing with customers, where they can work efficiently and where they feel safe.

My Fresh Eyes service will give you a written and photographic view from the customers perspective to use for correcting problems, training and development. It is not intended to be a “gotcha” program to punish managers and employees. It is intended to give you and them the help you need to correct problems to which you’ve gradually become accustomed, but which might be costing you business.

The basic service involves a two hour on site inspection of the customer facing areas of your business. This will include a written evaluation of problem points, along with high resolution photos of each visible problem. Additionally, while present, I will observe staff behavior and make written suggestions for improving service.

I can extend this service to production and storage areas, beyond customer view. Since these areas are probably seen by vendors, potential employees and other people, this can be valuable as well. A poorly organized, cleaned or maintained production area may also turn off the best potential employees and current employees.

If you are interested in a quote or for more information contact me:

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• Free social media package includes setup of a WordPress.com account, Twitter account, Facebook Page and one LinkedIn account for an owner or manager. The package will be set to automatically broadcast posts to the WordPress account across all four platforms. I will provide instructions in how to make basic posts. I will integrate your existing logos and graphics into the Twitter profile page, Facebook Page and WordPress account.