One of the major advantages of large corporations is consistency and scripts are an important tool in achieving it. Sales scripts, email scripts, greeting scripts, closing scripts, goodbye scripts – from “Chicken, chicken, chicken! What combo you pickin’!?” to “Would you like fries with that?” – if there’s an interaction, the big guys have a…
Socrates said “The unexamined life is not worth living.” When it comes to business, an unexamined business may be worth owning, but a little introspection can sure make it worth more. Here are a few questions to consider to grow your business. Comments are welcome. What would you do to grow your business if you had…
Rockstar Consulting President David J.P. Fisher shares an experience that moved chances of a return visit to a new restaurant “from a ‘maybe’ to a ‘the coupon is on the refrigerator and I’m already asking people to join us’.” He had visited the restaurant and signed up for the mailing list when leaving, hoping that the expected…
Why is it that we work so hard at the simplest things only to lose customers? Usually it’s because we haven’t bothered to simply treat customers the way we would want to be treated. IBM Director of Marketing Tami Cannizzaro gives a great example: As a consumer, you know in an instant when you’re dealing with…