A major mystery shopping software as a service provider, SurfMerchants, LLC, has unveiled “Spot Check Me,” which they’re calling “the Uber of mystery shopping.” Mystery shopping has long been a weapon in the marketing arsenal of major corporations. An undercover “shopper” goes to the business, posing as a regular customer. While there they check out…
One of the major advantages of large corporations is consistency and scripts are an important tool in achieving it. Sales scripts, email scripts, greeting scripts, closing scripts, goodbye scripts – from “Chicken, chicken, chicken! What combo you pickin’!?” to “Would you like fries with that?” – if there’s an interaction, the big guys have a…
Google made quite a splash late last month by announcing in advance a change to its search rankings. Starting April 21, Google “will be expanding its use of mobile-friendliness as a ranking signal.” Even if Google search results don’t matter to you, mobile friendliness matters for a whole host of reasons. A 2013 Pew Research…
Socrates said “The unexamined life is not worth living.” When it comes to business, an unexamined business may be worth owning, but a little introspection can sure make it worth more. Here are a few questions to consider to grow your business. Comments are welcome. What would you do to grow your business if you had…