When it comes to improving customer experience, start with the simplest things. The common example is, of course, learning your customers names. But here’s one that’s simpler still. Two hotels took the time to learn Azleen Abdul Rahim’s name, but still managed to inspire him to write a critical article when they didn’t take the…
Why is it that we work so hard at the simplest things only to lose customers? Usually it’s because we haven’t bothered to simply treat customers the way we would want to be treated. IBM Director of Marketing Tami Cannizzaro gives a great example: As a consumer, you know in an instant when you’re dealing with…
These 11 Great Customer Service Stories from Business Insider are what building long term sales and customers for life are all about. Here’s a personal favorite: Sainsbury’s, a grocery store in the U.K., must have been pretty amused when they received a letter from a three-year-old girl named Lily. “Why is tiger bread called tiger bread?” she asked, referring…