Why is it that we work so hard at the simplest things only to lose customers? Usually it’s because we haven’t bothered to simply treat customers the way we would want to be treated. IBM Director of Marketing Tami Cannizzaro gives a great example: As a consumer, you know in an instant when you’re dealing with…
The Gooder Group’s Real Estate Rainmaker website recently featured 17 Survival Tips For Facebook Marketing . Two of them really stood out: 6. Focus on engagement, not Likes. 15. Never buy bulk Likes. On Facebook and Twitter it’s easy to get caught up in statistics such as numbers of Likes or Followers, but you can have…
These 11 Great Customer Service Stories from Business Insider are what building long term sales and customers for life are all about. Here’s a personal favorite: Sainsbury’s, a grocery store in the U.K., must have been pretty amused when they received a letter from a three-year-old girl named Lily. “Why is tiger bread called tiger bread?” she asked, referring…
Think that the big corporations with the big budgets have the edge in online marketing? You should probably think again. Forbes writer T.J. McCue’s article of 19 Things Successful People Do on Social Media reads like a list of small business advantages. #7: They are genuine and #15: Success in social media demands that you get personal describe two…